Sigma CEO Kazuto Yamaki explains the connection between the Sigma BF and Chanel No. 5 perfume

When you use DPReview links to buy products, the site may earn a commission. Photo: Richard Butler Forget about technical specs. The most intriguing aspect of Sigma's newest camera, the BF, might be the philosophy baked into its name, which CEO Kazuto Yamaki says stands for "beautiful foolishness," reflecting a deliberate design philosophy rooted in Japanese culture and aesthetics. Where did this concept originate? And how did a bottle of Chanel No. 5 perfume influence the camera's design? We ex...